Steps for a UX-focused Website Redesign

December 04, 2023

Edited

December 04, 2023

Redesigning has become a trend that is common to many businesses. According to GoodFirms research, 73% of visitors leave an unresponsive website, and 62% leave if it has lousy navigation. At SoloWay Tech, we recommend redesigning your website at least once every 3-4 years, ideally – every 2 years, but do not postpone this issue for 5 years. IT domain is developing and changing too rapidly. What was relevant 5 years ago is now considered outdated and inconvenient.

This article discusses what a website redesign is, when it is time for a website redesign, and what are the steps to redesigning a website.

What is a website redesign?

Website redesign is the process of improving your website by adjusting its separate elements. Many mistakenly think this modernization involves only visual design (change or refinement). In reality, it is a comprehensive job that includes the following:

  • Visual appearance. It means making the old design fresh: changing the logo, color scheme, style, and fonts, as well as adding new images and animations.
  • Functionality. It means working with sections, filters, and headings, as well as finalizing the navigation. Website redesign is carried out when it becomes clear that the website is outdated and uncomfortable.
  • Technical features. It is a serious intervention that will not affect the external design, as this work only affects the code. It is conducted when you need to speed up the website, which is crucial for effective SEO.

Deep redesign affects all of the above items. It is required when the website has too many failures, which negatively affects the reputation and profits of the company. A full website redesign is a responsible step, which not everyone can decide. Such work should be entrusted to a competent partner like the SoloWay Tech team, who can implement all the changes quickly, painlessly, and with maximum benefit to the business.

When is it time for a website redesign?

Website redesign does not need some global reason. It’s enough that you’re bored with the old design. But several key signs indicate that the changes are vital:

  • Obsolete website. This is an inevitable process, as technology is changing all the time. It is important to analyze competitors all the time and implement changes to meet user requests.
  • Website rebranding. It is an equally important reason to create a new design. A website should always showcase your brand in the best light possible. This means highlighting your brand messaging and showcasing your products and services. The image change can affect the name, logo, visuals, activity, assortment, services, or the desire to attract a new audience.
  • Declining popularity among users. The most successful brands provide great customer experiences. If statistics show that users do not stay on the website, it means that they are not satisfied with something. You need to understand what the problem is. It can be slow loading, many errors, low-quality content, poor UX or UI, etc.
  • Adaptability lack. Now, it is crucial for a website to correctly display on PCs, tablets, and smartphones. The landscape of web traffic is undeniably shifting, with almost 58% of global internet traffic in Q1 2023 originating from mobile devices. Website redesign is a large-scale work that will make your website convenient for users, giving it a competitive advantage.
  • Moving to a new CMS. It is controversial, as many websites are now created through website builders. Developers of such products offer cheap services, claiming that the website will be no worse than the competition. But there are some nuances. Website templates have limited functionality, which complicates promotion. Looking at the top of the search results, you will see the variety: unique design and content. Google algorithms promote such pages with greater willingness.

Regularly evaluating your website’s performance, staying abreast of industry trends, and being responsive to changes in your business landscape are key to determining when it’s time for a website redesign. Ultimately, the goal is to ensure that your website remains a valuable and effective tool for achieving your business objectives.

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What affects the website redesign cost?

Website redesign costs interest all businesses. Among the determining factors, we at SoloWay Tech distinguish the following:

  • Website type. It should be understood that the corporate website’s redesign price will differ from the new e-commerce design. E-commerce website involves a large-scale type of work involving different complexities.
  • Style. It can be classic, minimalism, typography, etc. All this requires the development of an appropriate interface and navigation system.
  • Uniqueness. The use of ready-made templates or the development of a unique design are two opposites that differ significantly in the final cost.

Understanding these factors allows for a more accurate assessment of the website redesign cost, ensuring that your investment aligns with your business goals and delivers a compelling online experience.

What are the steps to redesigning a website?

Where to start the redesign? Recommendations in this case are simple: you need to conduct a thorough analysis to understand why you need a redesign and what result you want to achieve. Carefully study your competitors and sort out what you like and dislike.

It is also very important to draw up clear objectives. Much of the success of the website depends on this. This will avoid misunderstandings, and the redesign partner will know what needs attention first. Here is how UX-focused website redesign works:

  • Stage 1: Website analysis. It is conducted with the help of special tools that determine the website’s strengths and identify problems.
  • Stage 2: Inspiration searching. It is important to collect websites you like. Categorize them, then think about what elements are appealing and what should be used on your new site.
  • Stage 3: Corporate identity development. It is need not always. But if you decide to change the website design, combining this process with rebranding is better.
  • Stage 4: Content preparation. It involves creating high-quality text and visual support that answers all customers’ questions and provides information about the company in an accessible way.
  • Stage 5: Website redesign. It is better to do everything smoothly and at the same time to analyze the response of customers. With A/B testing, surveying what innovations are really helpful is possible.

Any intervention in the work of the website is a risky event that may entail a decrease in search engine rankings. Proper website redesign minimizes any risks, so such work should be entrusted to professionals. SoloWay Tech provides quality design, development, and support services.

How can SoloWay Tech help you convert more visitors into leads?

Our SoloWay Tech team has been in the development market for over 15 years. For this time, we’ve created over 1000 projects. We can help you to redesign:

  1. eCommerce website
  2. Corporate website
  3. Educational website
  4. Business website
  5. Online Job website
  6. News and magazine website
  7. Brochure and catalog website
  8. Portal website

At SoloWay Tech, we offer more than just a visual overhaul. Our holistic approach addresses user experience, responsiveness, content optimization, and conversion-focused elements. This way, we ensure that your online presence attracts and actively engages visitors.

Conclusion

Maintaining your online presence is not just crucial. It’s a monumental undertaking. This is particularly true if you lack the in-house resources or juggle multiple priorities.

Irrespective of your company’s size or industry, our seasoned designers possess the expertise and insights to propel your digital presence forward. Say goodbye to the hurdles that hinder your progress. Book a consultation with us, and let’s delve into your current challenges and aspirations.

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