The modern world requires radical changes in business. What was in demand and worked yesterday is not relevant today. A saturated market, high competition, and customer demands are just some of the reasons why digital business transformation is necessary. An estimated 82 percent of mobile users research products online before purchasing. Even groceries are moving online, with an estimated 20 percent of global grocery sales forecasted to be done online by 2025. The introduction of new technologies is a step into the future, which is coming today.
Key points
Digital Transformation Technologies In E-Commerce
If we talk about using technologies for business development, we must understand what these tools are and how they are useful. Here, we will focus on the main and most popular technologies for digitizing e-commerce.
- CRM, ERP, WMS, TMS, SAAS, and database tools. These systems help you manage specific areas of your business: customer relationships, resources, warehouse, transportation, and data. You can even use your software as an additional source of revenue by providing it to other companies.
- Advanced analytics. Your data is a very valuable asset. You can’t let it disappear aimlessly. Thanks to analytics tools, you can use it to track the efficiency of your processes, employees, and resource utilization. This way, you can find flaws in your company and fix them, improve them, and turn them into advantages.
- AI and machine learning solutions. Artificial intelligence is gaining popularity because it offers the opportunity to entrust decision-making to a machine that is constantly learning from your own data. The efficiency of learning and correct decision-making depends on the amount of data. The more information there is, the easier for the algorithm to make accurate and correct conclusions.
- Internet of Things. This technology uses devices placed where you need them: on a person, on the ground, on equipment, or on transportation. With it, you can obtain the necessary information, make predictions, and make decisions. For example, in medicine, this technology is used to track the condition of patients and make diagnoses. In finance, it monitors the condition of machines, and in the agricultural sector, it obtains information about weather and soil conditions.
- Robotics and Process Automation (RPA). Robots have long performed many repetitive, simple processes in place of humans. Their introduction into your enterprise’s work can increase its efficiency many times if not dozens of times. Of course, this transformation also implies the development of special software for robotics control.
Each technology is used for a specific purpose, so the choice of one or a set of specific solutions depends on the company’s needs. However, each technology can be effectively applied in absolutely any sphere. The only thing that is important is to set a clear objective.
Key Stages Of Digital Business Transformation In E-Commerce
If we talk about the stages of digital transformation in e-commerce, they will be clearer and more consistent. These are the specific steps that need to be taken to achieve the desired result. Let’s take a closer look at them:
- Defining the area of transformation. First and foremost, you need to set a clear goal. What exactly do you want to transform? How deep is it? What task needs to be accomplished, and what goal needs to be achieved? Without specific answers to these questions, you won’t be able to achieve results, which means all the effort (and resources) will be wasted.
- Budget determination. Once you’ve determined exactly what you need to digitalize, you can also think about the budget for digital. This can be difficult, so we recommend that you first familiarize yourself with possible solutions and their costs, and calculate the payback and profitability of their implementation. Specific cases in your niche can help.
- Developing a digital transformation roadmap. Everything is simple here. We will have a digitalization roadmap if we depict all our planned steps graphically. However, with specific initial data, the digitalization map can be detailed.
- Selecting and implementing digital solutions. You must decide which solutions and tools you will use for your transformation. Then, find a contractor to build them for you and implement the plan.
- Training your staff on new technologies. Your staff will need to learn new processes and digital tools, which will take time and resources. Your task is to organize the transition process properly.
- Moving away from outdated technology. Perhaps you already had some solutions or tools that have not shown effectiveness. Sometimes, they can be integrated with new solutions, but in general, it is better not to hold on to the old and move to modern platforms at the first opportunity.
SoloWay Tech is equipped to support your digital transformation journey, providing the tools and expertise needed to thrive in the competitive eCommerce market.
Why Choose SoloWay Tech As A Digital Transformation Partner?
SoloWay Tech is a Ukrainian software development company with expertise in numerous domains, from EdTech to e-commerce solutions development. Why you should choose e-commerce digital transformation at SoloWay Tech:
- Expertise. We have been working in the e-commerce industry since 2015 and have gathered a reliable team of over 25 specialists with extensive experience in this area.
- Relevance. We follow e-commerce industry trends, communicate with leading experts, and attend thematic conferences in different countries.
- Effectiveness. We delve into the business goals of the project. We work out the task comprehensively. We select the best options to achieve the result.
- Transparency. We provide access to our system for tracking work and generate monthly reports on each plan item.
Additionally, we prioritize the security of the products we develop. We adhere to widely accepted cybersecurity standards and policies to ensure your business’s unique needs are met. Let’s discuss your project!
