Moyo’s digital commerce transformation:

Custom E-commerce Website and App Development, CRM implementation

#Web development / #App development / #CRM / #Ecommerce / #Retail

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Meet our client and listen to their Solo

Moyo is one of the largest Ukrainian electronics and home appliances online stores. With a ten-year history, the company now owns 57 shops in 32 cities and towns around the country. The clients warehouses and showrooms store more than 40,000 electronic devices. Moyo also processes up to 10,000 online transactions per day.

Challenges we have overcome together

Moyo needed both an optimization solution and the development of new media due to its scaling and intensity of internal business processes and external platforms.

To start and boost a transformation, we offered to implement three solutions: CRM system integration, new website and mobile application development.

  • CRM implementation

    Business processes optimization to manage orders and customers’ data

    As a result of a business scale-up, Moyo has decided to optimize inner and outer processes. It was needed to set up the ability to display and analyze statistics for various parameters and synchronize the existing 1C system with the new CRM.

  • Website development

    Reducing the overload and total website modernization

    The main challenge was to get a new custom platform not only to reduce the load on the system and staff, but also to scale the online store in the future. It was essential to integrate a number of additional services to make the website customer friendly and safe.

  • Mobile app development

    Shifting to mobile sales and conquering new markets

    Shifting to mobile sales and conquering new markets
    At some point, Moyo realized that customers prefer shopping with mobile devices. To be on the same page with clients and satisfy their requests, the team has created a mobile application with all the functions necessary for users to make their purchases easily.

Our collaboration process

 
Web
  • Thorough project examination
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    Thorough project examination
  • Website Development
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    Website Development
  • Performance speed optimization
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    Performance speed optimization
    The service has been developed on a highly-effective PHP Framework - Yii.
  • Integration of additional services
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    Integration of additional services
    A function of the comparison of products, convenient payment systems, and a personal online assistant
App
  • App release
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    App release
    The primary task was for the program to be released on Play Market, without functionality on the backend server.
  • Ensuring high speed of the application
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    Ensuring high speed of the application
    To optimize the work of the application with the high loads, the system has been cleaned from excessive blocks of Web pages.
  • Runtime monitoring
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    Runtime monitoring
    The program has a function that allows monitoring the status of an order in a RunTime mode, this functionality is based on Google Firebase.
CRM
  • Organizing a great deal of data
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    Organizing a great deal of data
  • CRM development and integration
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    CRM development and integration
  • Synchronizing CRM with 1C
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    Synchronizing CRM with 1C
    Synchronization of the CRM system with 1C has been done using SOAP.
  • Implementing different modules
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    Implementing different modules
    The CRM system consists of different modules: orders, users, goods and categories, delivery and payment, statistics.
Team
  • Scaling development team
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    Scaling development team

From the very beginning of cooperation with Soloway (formerly bvblogic), I have been persuaded in the high level of responsibility of their employees in the performance of the tasks of various complexity. All the tasks are always accurately reviewed and implemented on time. In addition to the team of professional Software Developers, you can always count on Account Managers, who support the project as well. The positive experience with Soloway gives reason to talk about further cooperation on a regular basis.

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Ruslan Magal, ex. delivery manager at Moyo

Collaboration Results

Technologies and tools

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Modules and their possibilities

  • The Order module
    It allows storing data of each order: a type of order, payment status, delivery status, carrier, cost, form of payment.
  • The User module
    It contains all information about the users, with an option to add a new user.
  • The Category module
    It stores information about all product categories available on the site and detailed information on each category.
  • The Goods module
    It holds information about the number of units available, the price, and the status of the product – promotional, active, pre-ordered, archived.
  • The Delivery-Payment module
    It manages delivery and payment processes.
  • The Statistics module
    It intends to display the analytics for each good/category/brand.

We have chosen SOAP to synchronize the CRM system with 1C. Data transmission from CRM to 1С is made regularly and automatically to keep all relevant information. The CRM system includes different modules: orders, users, goods and categories, delivery and payment, statistics.

As a result of our work on this project, the client has got a robust and functional CRM system that helps the company organize and conveniently process a large amount of information about products, orders and customers.

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Technologies and tools

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Benefits

  • High Performance Speed
    In the development process, it was important to consider the possibilities of an online store scale up in the future and ensure optimal performance and smooth work at high burdens. The task was very large-scale, as it involved the integration of various additional services, payment systems, etc. Nowadays, when about 100 000 customers visit the website every day, we have ensured that Yii was the right choice of technology as the performance speed is high.
  • Option to track a user’s order
    A feature that helps track users’ orders in just one click has been implemented.
  • A function of the product’s comparison
    The main goal is to help users identify key product differences easily by conducting extensive research and, therefore, help customers make the right product choice.
  • Convenient payment systems
    To satisfy both the customers’ and business needs, a safe, quick, and easy-to-use payment system has been implemented. It is supported by different banks so that everyone can find the best way of payment.
  • Personal online assistant
    Virtual Assistant can help manage incoming inquiries and make the buying experience even more convenient.
    At the beginning of our work, our technical specialists conducted a qualitative examination of the project and suggested developing the service on a highly-effective PHP Framework – Yii, because of its flexibility and convenient architecture, etc. Yii Framework is a great choice for projects with high loads.
    As a result of our more than 2-year cooperation with our client, we have managed to create reliable and successful relations, and the market share of this particular online shop has increased twofold within 2 years.

Technologies and tools

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Benefits

  • Online shopping App
    Moyo Shop offers a wide range of goods and services in a single app. It allows a client to buy the necessary goods and track the order with simple interaction.
  • Personalized promotion
    Personalized promotion helps identify visitor’s segments with the help of their distinct preferences or needs and then it creates targeted experiences using customized offers, promotions and discounts. Personalization also encourages impulse and repeat purchases.
  • Instant delivery status update and the possibility to make an order 24/7
    Such possibilities are highly appreciated and promote utmost customer satisfaction. At the same time, satisfied customers eventually place more orders and increase business profit.
    To release the application in the short term, we have combined the elements of WebView and Java code. To optimize the application work with the high burdens, we have cleared the system from excessive blocks of Web pages. Moreover, the program has a function allowing the client to monitor the order status in a RunTime mode. This functionality is based on Google Firebase. Later, the application was moved to the native code. The app is being constantly improved.

Our reviews

As a trusted IT service provider, our top priority is to ensure our clients feel truly heard and valued in our collaboration. We are committed to achieving win-win results and delivering solutions that meet our clients' needs. Discover client testimonials about their experience with SoloWay below:
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“SoloWay Technologies has designed and developed a website for an NGO. The team has also integrated a payment system, provided SEO services, and implemented an admin panel.

SoloWay Technologies has delivered a functional, well-designed website on time. The team responds quickly, showcases solid project management skills, and communicates clearly via virtual meetings, emails, and messages. Their professionalism, diligence, and helpfulness have impressed the client.”

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“SoloWay is a long-standing partner for anything development related. They assign different resources as needed, mainly helping ramp up the speed of delivery, and also assist with coming up with new products.

Their responsiveness, commitment to continuous improvement, and affordable prices are highlights of their work. SoloWay is also more than willing to assist with research for startup ideas, taking the initiative to provide quotations on vague concept projects. This kind of involvement is irreplaceable.”

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“SoloWay successfully delivered a platform that has helped increase overall sales by more than 40%. Reliable and communicative, the team demonstrated a commitment to customer service at all hours of the day. They are transparent and technologically gifted, fostering a smooth partnership.

With an eye toward technology and visual upgrades, SoloWay developed a website for a hospitality gift voucher sales company. The backend features PHP, while the frontend is based on JavaScript and Bootstrap.”

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“SoloWay Technologies provides valuable resources that have been instrumental in developing critical parts of the client’s product and helping users. The team is collaborative, knowledgeable, and patient. Moreover, their expertise, work quality, and dedication to the project’s success stand out.

SoloWay Technologies provides development staff augmentation for a SaaS company. The team has built the administrative part of a product using Ruby on Rails and Avo. They also collaborate on the backend API.”

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5.0
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“Thanks to SoloWay Technologies’ efforts, the client’s app is now faster and has fewer errors. The team’s workflow was effective despite constant changes in the scope of the project. With that being said, questions were answer promptly and everything was delivered within the given timeframe.

SoloWay Technologies was brought in by a C2C marketplace to help upgrade their Android app and content. They also analyzed data on app usage to identify issues, speed, stability, and more.”

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4.5
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“We offer custom menswear with online and offline showrooms in Singapore and the UK. People sign up online, come into the showroom, and are measured. We then have their measurement profiles so they can go and reorder online when necessary.

Initially, we had a booking tool that was relatively basic. Together with Soloway, we overhauled the booking tool, making it a lot more flexible and useful to our needs. In the end, we started with the development of an entire order management system that administers measurements and tracks orders along the process. Soloway’s streamlining of the booking system nearly eliminated customer service calls, reducing staffing needs. Their intuitive project management system allowed for an easy flow of information. Soloway was an honest and transparent development partner.”

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5.0
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“The delivered mobile app and SDK functioned smoothly, leaving the client pleased with the collaboration. SoloWay Technologies’ followed a result-oriented approach and resolved any issues swiftly. Moreover, they boasted the ability to work efficiently without sacrificing quality and punctuality.

Their team was goal-oriented and always tried to solve problems as soon as possible. We usually have good communication and relationships with them.”

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    Meet our client partner team
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    Olena Salii

    Business Development Manager, Outsource, Ukraine, 12 years of experience

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    Jana Lukan

    Client Partner, Outsource, Ukraine, 8 years of experience

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    Chief Communications Officer, Outsource, Ukraine, 13 years of experience

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    Ivan Prokipchuk

    Chief Business Development Officer, Outsource, Ukraine, 7 years of experience

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