TIR’s digital commerce transformation:
Discovery Phase
Meet our client and listen to their Solo
TIR is a logistics company in the United States that has been in the transportation business for more than 15 years and has its own fleet of trucks.
The company also actively invests in innovative projects in the logistics sector.
The challenges we have overcome together
The main task was to carry out a Discovery Phase to develop a mobile application for truck drivers in the United States with functionality for their socialization.
Our team took on this product from the ground up. The client came to us with an idea that had been on his mind for some time. He saw that there were apps on the market that were primarily designed for experienced or American drivers. At the same time, many immigrants do not understand the language very well at first and often need to repair or maintain their cars, get information in a clear language, or just make some contacts in a new country. Therefore, it was hypothesized that by creating a multilingual application with such socialization features, the company would help immigrant drivers better adapt to living and working in a new country.
Our collaboration process
During these several weeks of working with the client during the discovery phase, my team and I were able to fully immerse ourselves in the client's business and gain a lot of insight into the market where the product will be launched. It was very informative to talk to truck drivers from the United States and actually travel with them, albeit remotely. This allowed us to identify key pain points and design a solution that would best suit the end users. A major challenge for us was to analyze existing mature applications that have a wide range of functionality and many technical integrations with many services.
Andriy Khomyn, Head of Business Analysis
Collaboration results
It was important for us and for the customer to understand whether this product was worth taking on from a technical point of view and whether we would face strong competition at launch. As a result, we were able to find unique and optimal technical and business solutions. Our team gained new experience in conducting discovery phases in the key area of logistics and transportation. We thank the client for this opportunity and wish them success in the development of their product.
Andriy Khomyn, Head of Business Analysis
Being a responsible leader in one niche means constantly evolving
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